type design
The process of designing a typeface.
Typically, a type designer creates a complete set of glyphs (letter shapes), along with alternates and ligatures, and set the kerning (spacing of letter pairs) to create a complete typeface that can be used to set any text.
The process of designing an original typeface for the cover and title page of a book lies somewhere between type design and graphic design.
» At IndieBookLauncher.com, our E-Book Production and Cover Design services both include custom type design.